SEO plays a vital role in ranking the website, and thus many business owners give enough attention to an SEO plan. In the SEO game, plenty of big brands are there, and thus it is quite challenging to stay competitive in the search engine result page (SERP) of the major search engines. When looking for the best solution to this problem, you often end up with long-tail keywords.
Getting the top rank in the SERP is extremely tough, especially if your business is small or new. Since you do not know the right SEO strategy to engage with, you will encounter many hassles in getting traffic and converting it into conversion. But, the use of the long-tail keyword helps you to maximize the traffic and conversion quickly.
Unfortunately, choosing the right long-tail keyword for your business is not an easy task. The entire process is overwhelming and needs more effort. In this blog, you will learn more about the long-tail keyword and how to find it easily.
What are long-tail keywords?
Long-tail keywords are the type of keywords, which do not get searched as much as others. It is because these keywords are more specific and detailed search queries. Many long-tail keywords are a minimum of three words long. But, the length itself does not define whether or not it is considered the long tail. It is usually much easier to rank when compared to general keywords.
Usually, these keywords have a much lower search volume than board and short keywords. However, it has lower competition, and thus it tends to demonstrate higher conversion rates easily. Examples of long-tail keywords are “content marketing strategies for software” “best running shoes for women.
Medium to small companies often finds it difficult to rank higher with generic search terms like “marketing” and “running shoes”. It is because these terms need to compete with huge companies that spend more on SEM and SEO.
Longtail keywords: A great SEO traffic
You may be heard that longtail keywords bring less search traffic to your site. Of course, it is true, but it usually has a higher conversion value because those keywords are more specific. It lets you get more traffic to your site.
In addition, these keywords are often found by motivated and new audiences. It pushes you a lot to come out whether there is huge competition in the market.
It is extremely easier to rank for the longtail keywords when compared to common keywords. It is because fewer sites compete for the high rankings in the SERPs of Google and other search engines.
When the search terms are longer and more specific, it is easier to rank. Due to the vastness of the internet, it is much easier to find out the audience for your specific niche. So, you do not worry a lot about reaching the targeted audiences.
You have to focus on the longtail keywords even though these keywords are accessed less in search. The visitor finds your site more likely to purchase your services and products.
Why do companies use the long-tail keyword to get traffic?
Do you know that many companies now target long-tail keywords rather than head keywords? It helps them bring more visitors interested in their site, service or products for these reasons. As a result, it assists boost the traffic to the site and turn the visitors into conversions easily.
- Lower competition
Long-tail keywords are easier to rank because it does not have more competition. The chance of ranking higher is possible more with these keywords than short-tail keywords.
- Better conversion rates
These keywords are likely to be very specific. They have a higher probability of attracting the targeted audience. It means long-tail keywords have the best conversion rates. People who use these keywords know more about what they wish.
- Lower cost
It assists you in obtaining more bangs for a minimal advertising buck. It indicates that you do not spend much from your pocket on advertising.
When compared to other marketing methods, the use of long-tail keywords is highly beneficial for your company.
- Maximizes the content visibility
If a person searches for the long-tail keyword, the modern Google searches results are more personalized. It is because it showcases the results based on the searcher’s age, sex, location and interests.
Suppose two users enter the same search term may look at different results. So, these keywords help optimize the site for various categories of the searchers as they are incredibly specific.
- Allow for content personalization
Long-tail keywords contain four or more words. Sometimes, it also contains descriptive words such as nationality, gender or geographical location.
By accessing these keywords, you can take the benefit of developing different pieces of content supporting various services and categories the company renders. Thus, it lets you become more targeted with the content strategy and obtain huge benefits of contextual marketing.
How to find the right long-tail keywords
Now, long-tail keywords matter a lot in obtaining a higher ranking on the search engine result page. Even though you know the value of these specific keywords, do you not know how to find and use them? Look at the following section carefully.
- Make use of the Google suggestions
One of the simplest ways to find long-tail keywords is to enter the search term into Google. Google suggestions are an excellent source to know long-tail keywords variations.
So, take time to study the keywords, which appear to understand what niche topics people searched a lot. It also gives you more opportunities to find the best long-tail keywords that fit your content.
- Browse Quora, Reddit and niche forums
In many cases, people fail to find the right answer to their questions on Google. So, they often reach the places such as Quora and Reddit. You can utilize these destinations to find the long tail keyword with the low KD score.
The advantage of this method is having some good discussions that are useful in developing the content on that topic. But, it is a tedious process.
- Utilize various keyword research tools
Are you accessing a single keyword tool every time doing keyword research? If yes, you are keeping yourself in a small circle and missing out on tons of variations. Try to use various keyword research tools as much as possible to expand the opportunities.
One of the great and basic tools is the Google keyword tool. It is a perfect destination to start if you want to access different long-tail keywords. Other options you can engage with are Google trends and social media tools.
When you use more tools, you will get more long-tail keyword variations and thus, choosing the right one becomes much easier.
- Check your competitor’s keywords
Another excellent source of the long tail keyword is your competitors. Yes! You have to check the keywords your competitors are accessing and get a higher rank. To do so, take access to Ahref’s Site Explorer. It assists you in seeing what long-tail keywords they rank for.
Take the website that belongs to your competitors and then plug it into the Site Explorer. Now, navigate to the Organic Keywords report to witness the long-tail keywords, which bring more traffic to their sites.
You have to repeat this procedure at least 5-10 of your competitor’s site. It is enough to get the long tail keywords ideas to keep you busy for some time.
How to integrate long-tail keywords into content
Regardless of the business, long-tail keywords are mandatory and unavoidable. In modern SEO, rendering the best user experience is more important than others. To do this, integrating the longtail keywords into your content is a must.
Are you worried about how to integrate the longtail keyword? Follow these tips carefully.
- Set up the content marketing objectives suitable for your business
- Develop purchaser personas to assist you in understanding the user intent
- Spend time for research and choose the longtail keywords
- Write the content in the specific niche after a long research
Keep in mind that you should add the longtail keyword naturally into the content. Do not do keyword stuffing because it lets you lose the real value of the longtail keywords.
Get assistance from the professional!
Even after using these methods, are you unable to find the right long-tail keyword suitable for your niche or content? If so, then join hands with professionals at JDM Web Technologies without hesitation. We are highly experienced in the SEO domain and can provide the best solution for your problem.
We use the latest tools and resources to discover the right long-tail keyword to quickly boost your rank on the search engines. Within your budget, we will give you effective SEO service. So, you do not worry about how to take your business site into the top-ranking position. The author is a skilled and experienced SEO professional and content writer. So, he shared his knowledge about the long tail keyword and its impact here.