Digital marketing has become an important part of all businesses over the last decade and is rapidly growing. After the pandemic, the demand is even more for digital marketers as everything got into digitalisation. Digital Marketing gives organizations a chance to market their product/service to their target audience.
What is Digital Marketing?
Digital marketing refers to a wide range of marketing strategies and technology that are used to contact customers over the internet. It has transformed the marketing business as a method of online marketing that allows organizations to develop a brand identity.
Now, let us take a look at the different types of digital marketing.
Types of Digital Marketing
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Paid Marketing
1. Search Engine Optimization
The purpose of SEO is to encourage a company’s website to rank higher in Google search results, resulting in more traffic from search engines. To do so, SEO marketers look for words and phrases that people use to seek information online and include them into their own material.
SEO is organic and gives a long-term sustainable growth and traffic for any website. It is important to understand how search engines like Google works and what are the factors that affect the SEO rankings.
Here are few of the important factors that affect the rankings of a website on search engines:
– Content Quality
– Site Speed and Performance
– Local SEO Citations
– Keyword Usage
– Website Structure and Indexing
2. Content Marketing
Content Marketing is basically using quality content on websites with storytelling methods to generate leads and raise brand awareness. The narrative here plays a major role as user retention on the web page plays a major role. The ultimate goal is for the reader to take a step toward becoming a customer, such as seeking additional information, joining an email list, subscribing to the blog or purchasing something.
Few of the examples of Blog Content are white papers, e-books, podcasts, digital videos ,etc. Most importantly, the content should deliver value to the consumer first and foremost, rather than simply market the brand or try to sell something. Content marketing is all about developing a long-term, trustworthy relationship with the readers to get quality leads and generate revenue.
3. Social Media Marketing
Social Media Marketing covers everything a company does through its social media. Although almost everyone is familiar with social media, one must use it in a planned manner with proper integration of automation tools. Creating social media postings and responding to comments are only the beginning of social media marketing.
The activities on social media must be planned and consistency plays a major role on all platforms. Social Media Marketers should focus not just on quality but also engaging content. One should also focus on social media trends and collaborate with other marketing teams to ensure the consistency of the brand’s message.
LinkedIn, Instagram, Twitter, Facebook are few of the popular and most used social media platforms.
4. Email Marketing
Even after the emergence of social media and other mediums, email is one of the most trusted means of communication as the audience here are more action oriented.
Email marketing can be a major part of content marketing strategy, providing value to consumers and trying to convert the target audience to customers. There are various email marketing tools which can help you rub campaigns and manage databases such as Mailchimp, Mailerlite ,etc. These tools also give insights like Open Rate, CTR and other important factors that help us in analyzing and altering strategies.
Check out this email marketing course to get started with email marketing.
5. Affiliate Marketing
With the increased usage of e-commerce platforms and online marketing, Affiliate marketing has become very popular across different industries and organizations.
In Affiliate Marketing, content creators are paid a commission for helping in the sale each product or service. They act like sales channels for companies. Generally, unique affiliate links(URLs) with certain code is included for tracking. Anyone who pays via that link is Considered as a conversion.
One of the advantages of Affiliate Marketing is that it can be done by even new small scale products or organizations by contacting the right marketers. Content creators like digital influencers are generally preferred for affiliate marketing.
Content Creators on Instagram Tik Tok, LinkedIn, Facebook, YouTube and many other such platforms are used for affiliate marketing.
Check out this free Affiliate Marketing course to learn more about Affiliate Marketing and other strategies.
6. Paid Marketing
There are only a very few options for paying for media on the internet. You can go with ads on search engines like Bing and Google or you can promote on social media platforms such as LinkedIn, Facebook, Instagram and many more. All these methods have costs associated based on clicks, impressions and other factors.
Google display the Paid Ads before the organic results with an “Ad” favicon to draw the user’s attention.
Different payment structures are used in Paid Marketing. Two of the most common are PPC, pay-per click and CPM, cost-per-mile.
PPC is one of the most commonly used methods of online media payment in any digital marketing strategy. The number of clicks on your ad is defined by the auction bids and there is a limit which you can set based on your budgets.
CPM is a model which is preferred when working with a short tail term. In the PPC approach, you will pay if the user clicks and lands on your website.