It’s no secret that Google updates its algorithm frequently to provide the best search results for users. This can be a challenge for businesses that rely on SEO to drive traffic to their websites. How do you stay up to date with all the changes (all the while preventing the changes from impacting SEO performance)?
Why Does Google Update Its Search Engine So Frequently?
Google is constantly working to improve the quality of its search results. The company wants to ensure that users are finding the most relevant and useful websites when they use Google to search for something. To do this, Google makes changes to its algorithm regularly. These changes can be small or large, but they all have the same goal: to improve the quality of search results.
What Does This Mean for Businesses That Rely on SEO?
For businesses that rely on SEO to bring traffic to their website, these updates can be frustrating. A change in the algorithm can cause a website’s ranking to drop, which can lead to a decrease in traffic. However, it’s important to remember that Google is only trying to improve the quality of its search results. This means that, while it can be difficult to adjust to a new algorithm, businesses that do so can see an increase in traffic over time.
So long as you’re providing a strong experience and not cutting corners with your SEO strategy, you should eventually see your website’s ranking improve. Google wants to show the best results to its users, and if you’re offering that, you’re more likely to see your website’s ranking improve over time.
Staying Up to Date with Google Updates
But how can you stay up to date with Google updates? After all, they happen frequently and can be difficult to track.
Partner with an SEO Agency – Firstly, you can always partner with an SEO agency. SEO agencies have their finger on the pulse of the latest Google updates and can help you make the necessary changes to your website to ensure you’re not being penalized. Suddenly, you don’t have to worry about Google updates anymore – that’s the job of your SEO agency.
Just some of the other benefits of hiring an SEO agency include:
- Increased traffic to your website
- More leads and sales
- Improved ROI
- The ability to focus on other aspects of your business
Bookmark Algorithm Tracking Websites – If you’re happy to do the research yourself, then bookmark algorithm-tracking websites like MozCast and SERPWatcher. These websites track Google’s algorithms and provide you with data that you can use to improve your website.
Check Google Search Console Regularly – Google Search Console is a free service provided by Google that allows you to see how your website is performing in Google search results. You can also submit your website to Google for indexing and track any issues that you’re having with your website.
Monitor Your Traffic – Monitoring your traffic is an effective way to see if there are any sudden drops in traffic that could be caused by a Google update. You can use Google Analytics to monitor your traffic and look for any changes that might indicate an issue. If there’s a sudden drop unexplainable by anything else, it’s likely caused by an update.
Keep Your Content Up To Date – One way to avoid being hit by a Google update is to make sure that your content is always up to date. If you’re constantly publishing new and relevant content, it’s less likely that you’ll be affected by an update. Google wants to show users the best and most relevant results, so keeping your content fresh is a good way to stay ahead of the game.